Advisors can leverage tools outlined in Robert Cialdini’s “Influence: The Psychology of Persuasion” to secure and retain clients, writes financial planner Evan Beach. For instance, he explains how the perception of scarcity can be used to motivate. Full Story: Nerd’s Eye View
Financial advisors should not let success make them complacent, writes John Pojeta of The PT Services Group. He offers four tactics to help keep prospect pipelines flowing, including setting a daily prospecting goal, keeping efforts measurable and using automation. ThinkAdvisor
Research shows people are much more likely to retain facts if they are delivered as part of a narrative. Among the ways financial advisors can tell a compelling story to clients are to structure reports and presentations like narratives and incorporate case studies. ThinkAdvisor
Finding ideal clients largely comes down to establishing your niche, but advisors must also learn how to screen prospects to weed out potential problem clients, Crystal Butler writes. She provides a list of questions advisors can ask themselves to help determine their ideal client base. Advisor Perspectives
The three best ways to land millennials’ business are to engage with clients’ children, use social media and offer millennials what they really need and want, writes Bill McManus of Hartford Funds Distributors. “Advisors have more reasons than not for seeking out millennial clients, but effectively reaching this demographic will…
Advisors frequently come to sales coach Dan Solin confused about why they failed to convert a prospect after a “great” meeting. In these cases, Solin often learns that the advisor did the majority of the talking, made assumptions or approached discussions about fees improperly. Advisor Perspectives
Providing great service is important for insurance brokers to enhance client relationships and build their business, and there are four key ways to stand out as a service provider, according to Alex Moral, senior vice president of Trustmark Voluntary Benefits. They include nurturing personal connections with clients, being responsive and…
Marketing and sales consultant John Graham offers four basic rules that can help advisors understand how prospects think and potentially increase business. They include making keyword notes and reciting main points back to potential clients to ensure they are correctly understood. ThinkAdvisor
Financial planning is as much about emotions as logic for most clients, and financial advisors should use behavioral finance to best help them, writes David Geller, CEO of JOYN. Among the actions he recommends are concentrating on what clients can control, making planning a team effort and using questions to…
Steve Schoonveld, head of linked-benefit product solutions at Lincoln Financial Group, seeks to correct several misconceptions about annuity and life insurance contracts that include long-term-care benefits, starting with the idea that they lack inflation protection. He also makes the case that they should be called combination products rather than hybrids,…
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