The best marketing advice is to be focused on others, consultant Shauna Mace writes. Among her recommendations are to know your audience and find and address their needs. Full Story: Advisor Perspectives
If Social Security income isn’t enough to take care of basic fixed costs in retirement, purchasing an annuity can be an effective way to close the gap, says retirement income expert Wade Pfau. He recommends a straightforward immediate or deferred income annuity for this purpose rather than a more complex…
In addition to listening to their clients’ stories, financial advisors should share their own, Diane Manuel of Urban Wealth Management writes. Providing personal details helps advisors strengthen relationships with clients and makes them more relatable, she writes. Full Story: Financial Planning online
Two surveys by Carson Coaching, one of financial advisors and one of consumers, show a gap between advisors’ services and what clients value. To close the gap, Carson says advisors should focus on the three areas clients value most: engagement, fee transparency and planning. Full Story: InvestmentNews
Financial advisors can help clients avoid money mistakes that can hurt them in retirement. The AARP recently highlighted six such mistakes, including buying a timeshare, avoiding the stock market and pulling from retirement funds to cover children’s education costs. Full Story: ThinkAdvisor
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