Commentary: Discuss LTCI with clients in their 40s Advisers should be educating younger customers, including those in their 40s, about long-term-care insurance, writes Jeannie Holliday of Independent Financial Services. A major reason for this is the increased difficulty of getting such coverage later in life, she writes. The Wall Street…
Survey: Boomers expect LTC costs far below what they may face Baby boomers age 50 and above said they expect future long-term care costs will amount to about $79,000 a year, according to a Nationwide Financial survey. But one projection is that such costs could hit $265,000 in the coming…
Commentary: Clients should be educated on whole and term life Term life insurance is often more financially reasonable for young people, but converting such policies to whole life can pose complications for clients, writes Peter Magni of Wellesley Financial Group. “Before moving forward with the sale of a product, ask…
Boost your network’s power with “dormant” connections By reconnecting with your network’s “dormant” or weaker ties, you can open up new depths of networking power, Adam Grant writes. Connecting with dormant ties, the people you “used to know,” generates a potential gold mine of new information and connections, whereas “strong…
LinkedIn mistakes that advisers should avoid Amy McIlwain of Financial Social Media shares four tips on what financial advisers should not be doing on LinkedIn and how they can best use the social network. Key mistakes are having an incomplete profile and neglecting to interact with others, she writes. AdvisorOne
Study: Life insurance beneficiaries cite satisfactory claims experience While 95% of life insurance beneficiaries rated their claims experience as satisfactory, those who were “extremely satisfied” were almost four times more likely to conduct additional business with the carrier and almost three times more likely to recommend the company to others,…
Do’s and don’ts of adviser tweets Financial advisers who share useful links via Twitter should add a comment to prevent their tweet from looking like spam, experts say. They should also remember that Twitter is just a gateway to deeper communication. “The idea is to create interest and demonstrate expertise…
How advisers should be using social media Advisers can use social media to humanize their brands and to educate and inspire followers, industry executives and marketing officials said at LinkedIn’s FinanceConnect conference. Before long, organizations that don’t use social media will appear outdated, said former industry executive Sallie Krawcheck, so…
Attend the 2013 NAIFA Career Conference and Annual Meeting for free Recruit a member to NAIFA by June 30 for a chance to attend the 2013 NAIFA Career Conference and Annual Meeting in San Antonio for free. Make the commitment to help NAIFA grow and ensure the health of the…
Why personal referrals will take a backseat to online search Traditional person-to-person referrals won’t be a major marketing driver for advisers in the years to come, Michael Kitces writes. Instead, consumers will turn to Internet searches to find an adviser. “I don’t actually expect that referral-based marketing will vanish entirely,”…
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